Alignment MattersSales enablement professionals have the best seat in the house. They sit at the intersection of process, data, learning and platform. However, sales enablement practitioners also recognize that if they can’t package up that knowledge and use it to influence the business, then they risk being viewed by the C-Suite as a more transactional support function. Conversely, if they are able to harness this information and articulate it against the backdrop of the business strategy, they stand to elevate the status of sales enablement within their...